Talent Management and Employer Branding ..

Talent Management

Talent Management is a systematic process of Attracting, deploying and developing of valued individuals to the organization to fulfill the current or future critical roles.(CIPD 2015)

Attracting Talent to the organization

Other than fulfilling current roles, due to employees resigning (and retirement), attracting new talents to organization is mandatory requirement in modern FMCG industry in Sri Lanka, Mainly To fulfill new roles created within the organization due to,

‒         Business strategy changes

‒         Organization expansion requirements

‒         New regulatory requirements

‒         Technology changes

‒         Local or Global trends (Sustainability/ Climate change/ Non-communicable diseases ...etc.)

Good to read, …. (use below links)

Need To Attract Top Talent?

Deploying & Developing talents.

Deploying and developing talents within the organization links with few other HR practices in the organization. Mainly,

‒       

‒         Carrier Progression Programme

o   Promoting  

o   Top give different function exposure

‒         IDP – individual development planning

‒         Succession planning

‒         Performance Management

‒         Critical role vacancy fulfilling (temporary or permanently)

‒         Long-term and short-team project management (project teams)

‒         Organization restructuring programme

Usually talent deployment & development process is not solely handled by HR department, other relevant organization functions are also joint with them.

Advantages of having proper talent deployment and development  process ….

Talent deployment and development process enables the movement of talent around an organization and is an effective way for an organization to provide a range of valuable developmental experiences without losing its talent. (londonleadershipacademy.nhs.uk 2020)

‒         Better Levels of Customer Service

‒         Low risk of creating sudden vacancy in critical roles

‒         High performing teams leads to Increased productivity and efficiency

‒         High motivated and engaged employees (new tasks/roles, progressions, challenging job tasks)

‒         Future readiness to face organization expansions

‒         Low business continuity risks (due to sudden employee unavailability)

‒         High talent diversity will

‒         Reduce recruitment costs

(careermetis.com 2017)

Good to read… (use below links)

Why Talent Development is Important for Employers?

Deploying Talent

Employer Branding …

Employer brand is a term (Employer + Branding) referred to describe the organization (as an employer) reputation and popularity from a potential employer's perspective and describes the values the company gives to its employees. (talentlyft.com 2020)

In other way, it is talent management tool, most of FMCG organizations use to attract from outside talent pools and to retain great own talents.

“Employer Brand Name” is an total output of …..

‒         Salary of the employee paid by the employer.

‒         Employee benefits given by employer (medical facility, transport facility, food, education assistance and …etc.)

‒         Job security.

‒         Pleasant working atmosphere (link with organization values)

‒         Work place health and safety

‒         Work-life balance.

‒         Career progression opportunities.

Sri Lankan organizations use different strategies to communicate above status to their potential employees. The strongest way is to use their loyal employees as their brand ambassadors. However social media is the strongest tool.

Other than that, …

·       Carrier day programmes

·       Carrier programmes with local universities  

·       Participate in national or international level awards

‒         Great place to work

‒         National occupational safety and health awards

‒         HRM Awards

‒         IPM Awards

·       Certification programmes (ISO, SLSI and BRC)

·       Including to advertisements for job vacancy, products and services.  

Good to read …. (use below links)

What is Employer Brand?

Employer brand